Sales Evangelist & Course Creator

Shelley is the Founder of The Sales Counsel, a B2B sales training provider and the creator of Africa’s first Remote Selling school based in Johannesburg, South Africa.

An accomplished sales evangelist, B2B expert and award-winning keynote speaker, Shelley has delivered interventions on five continents to over 20 000 delegates. 

With commercial experience as a leader, course creator, keynote speaker, and trainer, Shelley has empowered individuals, groups, and audiences worldwide to achieve their sales potential and succeed at every stage of the sales process.



I’m Shelley

With over 23 years of experience in B2B sales, I am often regarded as a Sales Evangelist with an exceptional track record of achieving high sales performance. However, my passion for sales goes beyond just speaking about it – I strive to make a real impact in the industry.

As the founder and CEO of The Sales Counsel, creators of Africa’s first provider of fully integrated, digitally delivered client engagement training, I am proud to say that our delegates rated our courses as excellent. My Keynotes are no exception.

I am honoured to have been recognised as South Africa’s Top recommended Sales Speaker, even rated by the Entrepreneur Organisation’s learning team amongst names like Simon Sinek, Michelle Obama and Adam Grant (I was as surprised as anyone). Despite these acknowledgements, my focus remains on helping others succeed in sales.


Why Book Shelley?

I pride myself on being easy to work with, and to giving my all to every organisation and sales team I come in contact with.

My dedication to excellence has earned me a few accolades, including the prestigious PWC Gender Mainstreaming Award for Most Inclusive Leader: Entrepreneur in 2019 and the joint third finalist in the category of Positive Role Model. It is a privilege to have twice represented South Africa at the Annual International Women in Sales Awards in Europe.

If you would like to know more about what my clients have to say after working with me, please view the recommendation section of my LinkedIn profile.

Professional Presentations

Book Shelley for your next conference, summit, podcast, radio, television or private business event; both in-person or virtual.

Get an engaging and inspiring address with a professional presentation, custom promotion, audience interaction, immediately-actionable content, and more.

Award-Winning Speaker

An accomplished speaker, Shelley is the winner of the PWC Gender Mainstreaming Award in the category of Most Inclusive Leader: Entrepreneur; and joint runner up in the category of Positive Role Model. Shelley has also represented South Africa as a panelist in the Annual International Women in Sales Awards in Europe.

B2B Sales Training

Through The Sales Counsel, Shelley enables your sales team to find and close more deals through South Africa’s first Remote Selling School.

Self-paced and delivered digitally, your team will discover a world-class learning experience without having to leave their desks.

Ground-breaking Sales-driven Content


The Future of Sales

Why ignoring trends will cost you customers and revenue.

Join keynote speaker Shelley Walters as she delves into the future of selling and explores the crucial role that technology will play in shaping the sales landscape.

Unlocking Your Competitive Advantage

Contemporary Productivity Best Practices in the age of Ai

Why failing to balance work and performance will undermine your business’s growth agenda… In this keynote on productivity for salespeople, attendees will discover strategies and tactics to overcome the distractions and demands of a fast-paced, technology-driven world and learn how to focus on what matters most in sales.

Boosting B2B Sales Success

The Power of Artful Persuasion Backed by Neuroscience

This engaging presentation explores the latest research in neuroscience to uncover how the brain processes information and how it influences our decision-making. 

Maximising Sales Performance

Uncovering the Overlooked Drivers that Cost Companies Revenue

Join us for a dynamic keynote on ‘Beyond the Metrics’ where you’ll gain valuable perspectives and practices crucial to building a sustainable, year-on-year sales success and fostering a healthy sales culture within your team. Don’t just focus on the results; dive deeper and drive real confidence in your sales team.

Compelling. Interactive. Actionable

Book Shelley

What Your Audience Can Expect
  • A timeous & professional brief.
  • Professional slide design.
  • Relevant Data.
  • Audience interaction.
  • Great use of technology.
  • PDF downloads of slides.
  • Immediately actionable content.
  • Custom pre-event surveys to ignite interest and identify current attitudes and beliefs.
  • Actionable Cheat Sheets.
  • Custom video promos to drive interest and attendance.
  • Post-event challenge to drive change and reinforce learned skills.
  • A conference that will not be forgotten.
What Your Audience Can Expect
  • Professional presentations.
  • Engaging and dynamic speaking style.
  • A timeous & professional brief.
  • Licensed stock images.
  • Professional slide design.
  • Relevant Data.
  • Audience interaction.
  • Great use of technology.
  • PDF downloads of slides.
  • Social Media updates.
  • Custom promotional video.
  • Immediately actionable content.

"Shelley is a sales BEAST. So privileged to have her speak at our conference!"


“Shelley carries out her speaking engagements with utmost professionalism and positivity. She shares a wealth of knowledge is recommended without hesitation because of the impact she delivers.”


“Shelley just delivered yet another great presentation for Ensono. Her message is targeted and spot on, and her delivery is flawless and to be envied. I highly recommend her!”


“Shelley is amazing! Her sessions were over two days and we were kept engaged throughout. The training was impactful and I enjoyed every minute!”


“For the first time, I witnessed rapid, positive change. Shelley, thank you for the impact you have made to me and my team.”


Book a free consultation with me now

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